OMTEC BRANDED EUROPE
AS THE BUYING TREND OF AUTO ACCESSORIES SHIFTED TO ONLINE SALES CHANNELS, OMTEC OTOMOTIV ESTABLISHED A COMPANY IN GERMANY. OMAC GMBH REACHED ALL OF EUROPE THROUGH GERMANY AND INCREASED ITS TURNOVER BY 100 PERCENT IN 2016 COMPARED TO THE PREVIOUS YEAR. THE COMPANY NOW WANTS TO ESTABLISH A COMPANY IN AMERICA AND GROW IN ONLINE RETAIL SALES.
Auto accessory manufacturer Omtec Automotive is pushing the European market with its Germany-based online retail company Omac GMBH. The company, which is in the top three in its product group with its www.omacshop.de address and online sales channels, aims to become an online retail giant..
Hüseyin Bağcı, Chairman of the Board of Directors of Omtec Automotive, a manufacturer of chrome, aluminum, carbon and leather auto accessories, emphasized that they have started selling products to all European countries through the Omac GMBH company they established in Germany, focusing on online retail sales. Stating that they are among the top three in the auto accessory product group in online sales channels such as Ebay and Amazon, Bağcı said that Omac GMBH's turnover increased by 100 percent last year. Since our existing 600 square meter warehouse did not meet the need, we invested in an additional 2 thousand square meter warehouse. This year, we anticipate a 50 percent increase in turnover. Online selling has become the rising trend in Europe. We entered into such a formation with the aim of getting a share of this market. We have now sent products from Germany to all European countries. "We have grown even more with our existing customers," he said.i.
Emphasizing that their goal is to become a retail giant in online sales, Bağcı explained that in addition to Omtec Automotive's product groups, they also supply and sell other parts in demand online. Bağcı emphasized that after reaching the desired density in Germany, their goal is to establish a company in America and grow in online retail sales.
IT WILL INCREASE PRODUCTION IN CARBON FIBER 10-fold
Talking about their investment plans, Bağcı said that they are preparing to invest in additional facilities because the facilities with a closed area of 7,500 square meters in Demirtaş Organized Industrial Zone do not meet the need. "This is the only obstacle to our growth," Bağcı said, adding: "We have a land investment where we can build a 20 thousand square meter closed area." We aim to lay the foundation of the first phase of 10 thousand square meters in the second half of the year. Here, our estimated investment amount, excluding land, will reach 10 million lira. "Then we will start the second stage," he said. Bağcı stated that with the commissioning of the additional facility, the daily production of 250-300 sets in the aluminum group will double, and emphasized that they will achieve the real growth in the carbon fiber product group. Claiming that there is no other company in Turkey that can make carbon fiber products that are simple enough for the end consumer to install, Bağcı said, "With the additional facility investment, our current production of 50-60 units per day in the carbon fiber group will increase 10 times." We have sufficient know-how in this field. He said: "We produce finished products such as front grilles, door handles, and glass beads for various vehicle groups."z” dedi.
ACTIVELY EXPORTS TO 38 COUNTRIES
Stating that, as Omtec Automotive, they increased their export rate from 55 percent in 2015 to 65 percent last year, Bağcı said, "We export mainly to European countries. We focused on growth with our existing customers such as England, Germany, Italy, France and the Netherlands. We have parts for vehicles such as Volkswagen Group, BMW, AUDI and Mercedes. We are currently working on projects for Mercedes Citan and Vito. "We carry out production in Turkey," he said. Explaining that they foresee a 25 percent increase in exports this year, Bağcı said: There are 38 countries to which we actively export. Approximately one Omtec product is sold every 80 seconds. "We have a goal of becoming a global player," he said. Bağcı stated that they do not sell products to aftermarkets in Turkey; He stated that they work mainly on projects with companies such as Tofaş, Renault and Nissan.tti.
