OUR NEW TARGET IS AMERICA AND CHINA
Omtec Automotive, which produces chrome, aluminum, carbon and leather auto accessories for automobile brands and models, grew by 20 percent in 2014 with its different market strategy in online sales.
Hüseyin Bağcı, Chairman of the Board of Directors of Omtec Automotive, said that they have changed course in their company in Germany: "We started online sales in retail and saw that it has a promising future. It affected our turnover by approximately 10 percent. We will implement the same project in America this year, where we foresee a 25 percent growth. America's If the results are positive, we will establish an online sales company in China in 2016-2017. We think that we can sell accessories to European brands such as BMW, Mercedes and Volkswagen from China, where there is a large market and fierce competition. We currently have two customers in China, where we participate in fairs. "Our next step in online sales will be Japan. As a company, we are looking for different markets," he said. Pointing out that they aim to increase profitability and pave the way for the sector, Bağcı emphasized that they expect online sales in Germany and America to affect the year-end turnover by 12 percent.
OEM expansion abroad with Mercedes Citan
Bağcı said that Omtec, which serves Renault, Tofaş, Ford, Hyundai and Nissan in the country, made an OEM expansion abroad by supplying products to Mercedes Citan through a partner company last year. Stating that the export rates, which were 40 percent in total production in 2012, increased to 50 percent in 2013 and 60 percent last year, Bağcı said, "We are growing with an export focus. Our targeted export rate is 65-70 percent. Our main market countries include Germany, England. "Last year, we gained new customers in America, Australia, China and Japan," he said.
Investment spurt for technology-oriented production
Explaining that the current facilities in the Demirtaş Organized Industrial Zone do not meet the needs and that they have put a second facility investment on the agenda in order to serve the defense industry as well as the automotive industry, Bağcı said, "We took action for a 7 thousand square meter closed area. With the building investment that we envisage as 3 million liras, there will be an increase in production and turnover." "We are targeting. We will increase our daily production of 300 sets of aluminum sets to 700-800. There will be a 20 percent growth in total production," he said. On the other hand, Bağcı stated that they started to switch to automation by renewing the machine park and said, "Last year, we had a technology investment of 2 million lira. This year, when we foresee a 20 percent growth in production, we will purchase automation-oriented machinery worth 2 million lira again. Our investments will continue in the coming years."
Hüseyin Bağcı, Chairman of the Board of Directors of Omtec Automotive, said that they have changed course in their company in Germany: "We started online sales in retail and saw that it has a promising future. It affected our turnover by approximately 10 percent. We will implement the same project in America this year, where we foresee a 25 percent growth. America's If the results are positive, we will establish an online sales company in China in 2016-2017. We think that we can sell accessories to European brands such as BMW, Mercedes and Volkswagen from China, where there is a large market and fierce competition. We currently have two customers in China, where we participate in fairs. "Our next step in online sales will be Japan. As a company, we are looking for different markets," he said. Pointing out that they aim to increase profitability and pave the way for the sector, Bağcı emphasized that they expect online sales in Germany and America to affect the year-end turnover by 12 percent.
OEM expansion abroad with Mercedes Citan
Bağcı said that Omtec, which serves Renault, Tofaş, Ford, Hyundai and Nissan in the country, made an OEM expansion abroad by supplying products to Mercedes Citan through a partner company last year. Stating that the export rates, which were 40 percent in total production in 2012, increased to 50 percent in 2013 and 60 percent last year, Bağcı said, "We are growing with an export focus. Our targeted export rate is 65-70 percent. Our main market countries include Germany, England. "Last year, we gained new customers in America, Australia, China and Japan," he said.
Investment spurt for technology-oriented production
Explaining that the current facilities in the Demirtaş Organized Industrial Zone do not meet the needs and that they have put a second facility investment on the agenda in order to serve the defense industry as well as the automotive industry, Bağcı said, "We took action for a 7 thousand square meter closed area. With the building investment that we envisage as 3 million liras, there will be an increase in production and turnover." "We are targeting. We will increase our daily production of 300 sets of aluminum sets to 700-800. There will be a 20 percent growth in total production," he said. On the other hand, Bağcı stated that they started to switch to automation by renewing the machine park and said, "Last year, we had a technology investment of 2 million lira. This year, when we foresee a 20 percent growth in production, we will purchase automation-oriented machinery worth 2 million lira again. Our investments will continue in the coming years."
